Products Category
Overview
The Products category represents the offerings your organization provides to customers. Products are standalone entities without a hierarchical structure.
Hierarchy
graph TD
Products[Products
Flat list] --> Product1[Product A]
Products --> Product2[Product B]
Products --> Product3[Product C]
Product1 -.composed of.-> Features[Features]
Product1 -.sold to.-> Customers[Customer Actors]
Product1 -.supported by.-> Systems[Backend Systems]
style Products fill:#f0e1ff
style Product1 fill:#f0e1ff
style Product2 fill:#f0e1ff
style Product3 fill:#f0e1ff
Note: Products are a flat list without parent-child relationships. Use product attributes and connections to other categories for organization.
Element Types
Product
- Purpose: Represents a product or service offering
- Parent: None (flat structure)
- Children: None (flat structure)
- Attributes: Name, description, pricing, target market, lifecycle stage
- 📖 Detailed Documentation →
Product Types
- Digital Products: Software applications, SaaS platforms, mobile apps
- Physical Products: Manufactured goods, hardware devices
- Services: Consulting, support contracts, managed services
- Hybrid Products: Combinations of physical goods and services (e.g., hardware + subscription)
- Product Bundles: Packaged offerings of multiple products
Connections to Other Categories
→ Systems (Features & Data Objects)
Products are composed of system features. A product is the customer-facing view of technical capabilities.
graph LR
Product[E-Commerce Platform
PRODUCT] --> Feature1[Shopping Cart
FEATURE]
Product --> Feature2[Checkout
FEATURE]
Product --> Feature3[Order Tracking
FEATURE]
Feature1 --> System1[Web Application]
Feature2 --> System1
Feature3 --> System1
style Product fill:#f0e1ff
style Feature1 fill:#fff4e1
style Feature2 fill:#fff4e1
style Feature3 fill:#fff4e1
📖 Learn more: Systems Category →
→ Actors
Actors are customers who use products or owners responsible for product success.
📖 Learn more: Actors Category →
→ Processes
Products may trigger or be outcomes of business processes (e.g., "Product Development Process").
📖 Learn more: Processes Category →
→ Components (Contexts)
Products may be owned by or aligned with specific business contexts.
📖 Learn more: Components Category →
Product Lifecycle
Products typically move through stages:
- Ideation: Concept and planning phase
- Development: Building and testing
- Launch: Market introduction
- Growth: Scaling and feature expansion
- Maturity: Stable operation and optimization
- Decline/Sunset: Phase-out or replacement
Usage Guidelines
- Define clear product boundaries - what's included in the offering
- Link to system features that implement product capabilities
- Associate product owners (actors) for accountability
- Document target customers and market segments
- Track lifecycle stage to manage portfolio
- Connect to revenue streams and business metrics
Product Management Best Practices
- Customer-centric naming: Use names customers understand, not internal codenames
- Clear value proposition: Document why customers buy this product
- Feature mapping: Link all product features to underlying system capabilities
- Competitive positioning: Document how the product compares to alternatives
- Roadmap tracking: Use product attributes to track planned enhancements
- Dependency management: Understand which systems and teams support the product
Product vs. System Feature
Product (Customer View):
- External offering with pricing
- Marketed to customers
- Business value focus
- May bundle multiple system features
System Feature (Technical View):
- Internal capability or function
- Implementation detail
- Technical functionality
- Part of a system architecture
Example:
- Product: "CRM Suite - Professional Edition"
- System Features: Contact Management, Email Integration, Reporting Dashboard, API Access